the eternal question, who are we?
Lucid Surf was established in 2001 in Manly on the northern beaches of Sydney, Australia. No, we don't specialise in surfing websites, our name relates to lucid (clear, clarity) and surfing (of the internet). Although we're not averse to catching the occasional wave during our "board meetings", when conditions permit.
Our founder is Bradley Hook. He delights in making websites that are unique, engaging and innovative.
"It's all about mashing cutting-edge technology with sexy design to create websites that people love using."
When not interacting with the web himself, Brad writes for a number of business and leisure magazines and works on making the web a greener place through his Tick Green initiative. To conform to the design agency protocol of revealing some quirky character traits: Brad likes coffee, surfing at sunset, the Thriller dance and writing horror stories, but not all at once.
The rest of the lucid team consists of a number of skilled designers, UI experts, security gurus and programmers. And then we have our invaluable army in India who are incredibly nerdy and call us "Sir". You gotta love that.